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Hispanic AdvertisingWe understand…you want your business to grow! Of course you need more customers! But, “Where is that new money going to come from?” It could come from the fastest growing population in South Florida! THE HISPANIC POPULATION There is a population Let us introduce you to Radio Fiesta/La Ley – a network of Spanish-language stations serving the Hispanic community in South Florida. No other radio or television company, no newspaper or magazine throughout this region is specializing in this unique group of Hispanics. At Radio Fiesta/La Ley, we have been professionally targeting this segment since 1990; Radio Fiesta/La Ley has the experience to help your business tap into this lucrative market.
Call today to find out how your business can reach the Hispanic population. Fort Myers,
Naples and Immokalee Market
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explosion
occurring in South Florida. The Hispanic population is
virtually doubling every ten years. It is
projected that by the year 2025, Hispanics will have
become the largest ethnic group in South Florida;
comprising more than 25% of the population of Martin, St.
Lucie, Indian River, Okeechobee, Palm Beach, Lee and
Collier Counties. You can reap the
benefits of this market and Radio Fiesta/La Ley can
help.
In 1990, we
began developing a tremendously loyal listening audience
with programming that was absolutely targeted at the Latin
American community. By carefully blending selected music
from Mexican and Central American artists, programming
lifestyle elements that address Hispanic issues, utilizing
on-air personalities from Mexico with local and
international news—Radio Fiesta/La Ley
became the radio station for Hispanics living and working
in South Florida. Radio Fiesta/La Ley has become
an integral part of their everyday lifestyle just in the
same way the 6 o’clock news has become a part of the
Anglo’s routine.
Radio
Fiesta/La Ley has hundreds of
advertisers with traditionally Anglo-oriented business
that are successfully attracting significant numbers of
Hispanic customers to their door and significant dollars
to their bottom-line. Your advertising message on
Radio Fiesta/La Ley will be professionally written and
produced by Hispanics who know and understand the
marketing for this focus group. Shaping your business to
become more “Latin-friendly” is not free and it does not
come without effort, but the financial rewards are real
and the possibilities are genuine.
